Latest Articles
America’s Addiction Epidemic
Kerri Homerick
January 21, 2026
The mainstream attitude that equates addiction with criminality tends to overlook some of the more foundational and influential components of addiction, those related to individual and cultural wounding. Those who turn to substances do so to fill a void—to bridge the vast expanse that they experience between disparate parts of themselves, and between themselves and the world.
Artificial Intelligence
Satish Kappagantula
October 7, 2025
As a species, we have been invoking the machine for centuries. The machine has become an archetype, evolving in its shape and form over the generations. One only needs to think of the massive data centers already in place today with thousands of computing elements in operation for AI training and generation. Jung (1984) reminded us that these vast machines are the dragons of our day.
The Deep Well
Rachel McKamey
June 9, 2025
I was so outwardly focused on my own anticipation and expectation of others that I dampened the voice from within so that it was barely a whisper with no sense of agency. I was quite adept at anticipating and meeting others’ needs and normalizing them over my own. I accepted things I should not have and lived without a sense of inner comfort or safe harbor, instead choosing to embark on boats where other people were at the helm.
From the Archives
Dancing with the Shadow in Black Swan
Diana Heñao Arias
July 6, 2017
The black swan represents those aspects of the inferior function that evoke surprise, spontaneity, and freedom from control and rigidity. It is here where the interpretation of the black swan requires an open mind, not to play the role merely, but to embody what seems foreign and necessary to us from a more authentic and personal place.
Facebook Types
Casey Samulski
July 5, 2011
I think many of us would be quick to put our inferior and embarrassing Anima on the pyre, and happily satiate our Heroes. But the Hero needs to sacrifice its preeminence and allow the Anima to experiment and thrive if we are to find ourselves truly committed to what we do, not to mention fulfilled by it.
Is Trauma the Mother of Growth?
Mark Hunziker
July 9, 2014
Jung observed that, “The developing personality obeys … only brute necessity; it needs the motivation force of inner and outer fatalities.” Are “outer fatalities” a requisite for growth? Are “inner fatalities” necessarily traumatic and potentially catastrophic? Are there gentler, more positive ways of facilitating development of personality?
A Place for All Types of Learners
Mary Anne Sutherland
November 5, 2013
These at-risk students taught us how to teach everyone. I have described my classroom set-up as an integral part of the instruction. … Intuitively, before knowing about type, I had set up my classroom to accommodate multiple learning styles. Even the ISTJ students, who tend to like the traditional classroom set-up, performed better in my classroom.
Populism and Extraverted Sensation
Cash Keahey
October 4, 2018
Populism has acquired a negative reputation, and this is especially true now with the presidency of Donald Trump, but many other political leaders have used extraverted sensation tactics and policies to rally the cause of the common man. This is true not only of Andrew Jackson—in whom extraverted sensation (Se) seems to be dominant—but also of Lyndon B. Johnson and Theodore Roosevelt.
The “Forever 27” Tragedy
Zachary Kampf
July 3, 2019
The environmental wounds to Cobain’s natural INFP disposition left his ego vulnerable to an anima invasion. It was she who allowed the instinctual power of the unconscious, in both its creative and destructive properties, to flow through the inferior function and overrun his personality, attempting to restore order by instigating archetypal modes of adaptation.
Unconscious Guardians
Cheryl L. Simon
April 10, 2013
I realized that, as symbolized by the water, there are life energies or archetypes which serve the universal purpose of potentially keeping us alive and on our path in service to the Self. These energies reside both within and without and are generally unconscious until we work to bring them to consciousness. …This is true even when we fall!
Typing the Group Mind, Part I
John Beebe
March 1, 2011
We can oppose this image of the San Francisco Giants to the kind of team we see in some corporations where the different members of the team try so hard to maintain the same corporate persona…On such a team, nobody shows any individual peculiarities …and I’m sure that no real consciousness can emerge from behind such a mask.