Latest Articles
America’s Addiction Epidemic
Kerri Homerick
January 21, 2026
The mainstream attitude that equates addiction with criminality tends to overlook some of the more foundational and influential components of addiction, those related to individual and cultural wounding. Those who turn to substances do so to fill a void—to bridge the vast expanse that they experience between disparate parts of themselves, and between themselves and the world.
Artificial Intelligence
Satish Kappagantula
October 7, 2025
As a species, we have been invoking the machine for centuries. The machine has become an archetype, evolving in its shape and form over the generations. One only needs to think of the massive data centers already in place today with thousands of computing elements in operation for AI training and generation. Jung (1984) reminded us that these vast machines are the dragons of our day.
The Deep Well
Rachel McKamey
June 9, 2025
I was so outwardly focused on my own anticipation and expectation of others that I dampened the voice from within so that it was barely a whisper with no sense of agency. I was quite adept at anticipating and meeting others’ needs and normalizing them over my own. I accepted things I should not have and lived without a sense of inner comfort or safe harbor, instead choosing to embark on boats where other people were at the helm.
From the Archives
Trump, Clinton, and Authenticity
Carol Shumate
October 4, 2018
Often extraverted sensing leaders are considered more authentic than other types. Trump’s supporters viewed him as trustworthy (“honest,” “outside of the political corruption,” and “not a liar”) while they viewed Clinton as untrustworthy (“belongs behind bars,” “cannot be trusted,” and “nothing but lies”). Even Clinton’s own supporters expressed concern about her trustworthiness.
Red Book Ruminations I
Mark Hunziker
November 15, 2010
“The black serpent seems to be stronger; the white serpent draws back. Great billows of dust rise from the place of struggle. But then I see: the black serpent pulls itself back again. The front part of its body has become white. Both serpents curl about themselves, one in light, the other in darkness.”
Resurrecting the Feeling Function
Jane Shaw
January 4, 2017
My Feeling is definitely not a matter of determining whether simply I like or dislike something, as Hillman suggested an undifferentiated Feeling function might do. For example, I feel a hundred different aspects of a rose—smell, vibration, gentleness, tone, harmony, et cetera, and all of these come into play when I evaluate its suitability for a certain spot in the garden.
Hermes and Apollo
Joanna Capelin
October 4, 2017
The mythic relationship between Apollo and Hermes personifies a working relationship between two entirely different styles of being the world. Apollo, lord of reason, light, and order, appears fascinated by Hermes—a figure associated with trickery, liminal spaces, and movement. Despite the two gods’ intrinsic tensions, they build a lasting relationship.
Shadow Boxing with Fight Club
Carol Shumate
December 1, 2011
Fight Club’s accomplishment is to elicit in us the instinctive fear, resistance, and embarrassment we all experience around the domain of our inferior function, whichever function that may be for us. The reward for sticking with the movie until the end is a catharsis that feels as if we have integrated our own inferior function.
Red Book Ruminations III
Carl Gustav Jung
July 5, 2011
“It is necessary for you to know your limits. If you do not know them, you run into the artificial barriers of your imagination and the expectations of your fellow men. . . . that do unnecessary violence to you. Therefore try to find your real limits. One never knows them in advance, but one sees and understands them only when one reaches them.”
Defusing Cultural Polarization
Marlowe Embree
April 6, 2016
People of different types are prone to think about religion and spirituality in different ways. While type obviously does not determine a person’s religious beliefs, type is a lens through which one views the world of religion and spirituality, and as a result, contentious religious differences are often, in part, typological differences in disguise.
Facebook Types
Casey Samulski
July 5, 2011
I think many of us would be quick to put our inferior and embarrassing Anima on the pyre, and happily satiate our Heroes. But the Hero needs to sacrifice its preeminence and allow the Anima to experiment and thrive if we are to find ourselves truly committed to what we do, not to mention fulfilled by it.