Latest Articles
America’s Addiction Epidemic
Kerri Homerick
January 21, 2026
The mainstream attitude that equates addiction with criminality tends to overlook some of the more foundational and influential components of addiction, those related to individual and cultural wounding. Those who turn to substances do so to fill a void—to bridge the vast expanse that they experience between disparate parts of themselves, and between themselves and the world.
Artificial Intelligence
Satish Kappagantula
October 7, 2025
As a species, we have been invoking the machine for centuries. The machine has become an archetype, evolving in its shape and form over the generations. One only needs to think of the massive data centers already in place today with thousands of computing elements in operation for AI training and generation. Jung (1984) reminded us that these vast machines are the dragons of our day.
The Deep Well
Rachel McKamey
June 9, 2025
I was so outwardly focused on my own anticipation and expectation of others that I dampened the voice from within so that it was barely a whisper with no sense of agency. I was quite adept at anticipating and meeting others’ needs and normalizing them over my own. I accepted things I should not have and lived without a sense of inner comfort or safe harbor, instead choosing to embark on boats where other people were at the helm.
From the Archives
Conversations with Satan
Walter Smith
January 4, 2017
What is evil? We know it when we see it. Evil is subjective; it often depends on our point of view. For example, when the two women asked if they could tell me what I did wrong, I had a choice; I could either see their offer as helpful or “evil” in the sense that they were out to destroy my work. Can we utilize the power of psychological type to better understand what evil is?
Authentic Leadership
Steve Myers
October 4, 2018
To develop our authentic individual self, we need to go deeper, into the cultural and phylogenetic layers of the collective unconscious. Importantly, from a leadership point of view, we become more aware of what our culture is repressing—aware of the unintended consequences of the culture even though we are participating in it. This enables us to progress, as individuals and as a society.
Changing My Mind
Robert McAlpine
September 5, 2012
The type code had another unintended effect, which was to elevate the E-I and the J-P dichotomies to the same level as the functions. I had always thought of myself as an Introvert and nothing else. I had also been taught that I was a Judging type and I had been told that “J’s decide quickly,” but that was not true for me. So there were holes in my preference framework where my experience did not fit what I was taught.
America’s Addiction Epidemic
Kerri Homerick
January 21, 2026
The mainstream attitude that equates addiction with criminality tends to overlook some of the more foundational and influential components of addiction, those related to individual and cultural wounding. Those who turn to substances do so to fill a void—to bridge the vast expanse that they experience between disparate parts of themselves, and between themselves and the world.
Mine, Yours, and Ours
Khrystine Kelsey
October 16, 2019
Being married is easily the hardest thing I have ever done. Marriage is an all-consuming project that requires energy, commitment, and sustained effort. Unlike my other projects, I can’t just ignore my marriage until inspiration strikes. Mostly, there’s no faking it. As an introvert in an extraverted world, faking it is a lot of how I survive.
The Map vs. the Territory of Type
Kartik Subbarao
November 1, 2012
The problem was that I wanted it to be as reliable as a road map. … I wanted the type map to conclusively show me the routes that, say, ESTPs took in their thinking and behavior. When it didn’t ‘work,’ I was disappointed. How could something so useful to me internally be so unreliable in external application, even after extensive study?
Unconscious Guardians
Cheryl L. Simon
April 10, 2013
I realized that, as symbolized by the water, there are life energies or archetypes which serve the universal purpose of potentially keeping us alive and on our path in service to the Self. These energies reside both within and without and are generally unconscious until we work to bring them to consciousness. …This is true even when we fall!
The Integrity of Carl Jung
Jennifer Soper
October 1, 2014
First comes the development of the Hero; next is the “fall,” which brings awareness that something is missing, leading to the rejection of the heroic inflation and the longing for more. Then comes the real “journey,” holding the tension between our highly conscious dominant/superior function and our much less conscious inferior function.